Domain name length

A short domain is easier to remember, it has less risk of being mistyped, and it'll fit easily on your business cards and correspondence. Conversely, if a short name doesn't represent your business, it's more difficult for people to remember. The short names you like may already be taken anyway. If your business name is up to three easy-to-spell words, it'll probably work as a domain name. For a longer business name, the initials or just one or two words may be easier than remembering a combination of words.

Secondary domain names

Secondary domains directing to your site are for online use:

- For people who type your primary domain name incorrectly
- For people who search for your products or services online

Typing and spelling variations

How many ways can people spell and type your business name?

barbsspecialtypetproducts.com
barbs-specialty-pet-products.com
barbspecialtypetproducts.com
barbsspecialitypetproducts.com
barbsspecialitypetproducts.com
barbspecialtyproducts.com
barbspecialtyproduct.com

Hyphens aren't recommended for your primary domain. When people tell others about your site, they're likely to omit the hyphens. They may also forget to type them.
For secondary domains, hyphens make long domains easier to read. Each word stands out when people see your domain. However, domains such as buy-keyword-product-now.com make some people view hyphenated domains, especially those with more than one hyphen, as spam-like.

Having the words in domains separated may help some search engines recognize keywords. With Google, though, hyphens don't make any difference.

Consider all of these variations for secondary domain names:

- With and without hyphens
- Different ways of spelling some words
- Singular and plural versions of nouns
- Extensions with .com and .net as well as a country-specific extension if relevant

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